With this enchanting collaboration, Care-A-Lot joins hands with the beloved film phenomenon in a celebration of friendship, courage, and heart.
Universal Pictures’ Wicked: For Good soars into UK cinemas on 21 November 2025.
Care Bears™ and Universal Pictures’ Wicked: For Good both shine with everyday magic, where caring meets courage, and friendship defies gravity. To celebrate the epic, emotional conclusion of the global cinematic phenomenon arriving in cinemas on 21 November, Cloudco Entertainment’s Care Bears and Basic Fun! have partnered with Universal Products & Experiences to unveil a limited-edition plush collection that brings these two worlds together for the first time.
The collection reimagines five beloved Care Bears characters as unforgettable figures from Wicked: For Good: Love-A-Lot Bear™ as Glinda, Good Luck Bear™ as Elphaba, Grumpy Bear™ as the Wicked Tin Man, Funshine Bear™ as the Scarecrow, and Tenderheart Bear™ as the Lion. Each plush features rich design details with themed belly badges, such as the Lion’s whiskers, the Tin Man’s armour, and Glinda’s sparkling tiara, bringing this crossover to life in imaginative and collectible form.
The two-pack, featuring Love-A-Lot Bear™ as Glinda and Good Luck Bear™ as Elphaba, stands approximately 30 cm tall and will be available at a UK RRP of £34.99. In addition, individual plushes of all five characters, each around 22 cm tall, will be sold separately at a UK RRP of £14.99 each. The range is out now and available from all major and independent UK retailers.
“We’re thrilled to bring the world of Wicked: For Good into the Care Bears universe in such a playful and collectible way,” said Holly Lackey, Director of Marketing & Licensing UK & Europe at Basic Fun!. “Fans will love spotting the thoughtful details that connect each bear to its Wicked counterpart, making this collection feel truly special.”
“Care Bears have always stood for love, kindness, and emotional expression, values that align with the heart of Wicked: For Good,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment. “This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are.”
“It’s heartwarming to see Wicked: For Good’s iconic characters reimagined through the lens of Care Bears,” said Rafa Macias, Executive Vice President, Global CPG Commercial Officer, Universal Products & Experiences. “Both brands have passionate, multi-generational fan bases, and this collaboration invites them to celebrate Wicked: For Good together.”
From playtime companions to collector keepsakes, the Wicked: For Good x Care Bears™ collection reminds us that the most powerful magic happens when we care together.