Recently launched, Mallorca-based concierge and wellness company Nina & Rocky offers an intimate, purpose-driven alternative to the traditional concierge model—crafting immersive experiences that connect guests to the island’s rich heritage, culture, gastronomy and and the natural beauty that defines Mallorca. With every detail handled by their own trusted team, right here on the island.
Founded by a Mallorca-based family and named after the childhood nicknames of their first two children, Nina & Rocky grew from a boutique butler service into a full-service hospitality and travel brand in 2022. Today, it brings together years of concierge know-how, soul-soothing wellness, private dining that whispers indulgence, and insider sommelier service.
“We started Nina & Rocky because we saw a gap between what people were booking and what they were really craving,” said co-founder Louise. “People don’t want more surface-level luxury. They want connection. They want to feel the island—to swim in coves without a soul in sight, to taste produce picked that morning from trees that have stood for hundreds of years, to be welcomed into something real. That’s what we do.”
What makes Nina & Rocky different is their hyper-local presence. Unlike concierge companies that operate remotely and often outsource services, this team lives and works on the island. Clients don’t get handed off to third-party providers or upsold impersonal experiences. Instead, they’re introduced to Mallorca through the eyes of people who love it—from the artists and artisans to the farmers, healers, and chefs who shape the island’s culture behind the scenes.
Nina & Rocky’s offerings include discreet butler and concierge services for villas and events, private dining experiences curated by chefs and sommeliers, wellness treatments delivered in-home or in-nature, and custom experiences designed to reveal Mallorca’s quiet beauty and creative pulse. Every booking is handled without commissions or inflated pricing—just clarity, trust, and detail-focused care.
In 2025, Nina & Rocky also introduced Nina & Rocky Prestige, Mallorca’s first private hospitality club for second-home owners. The membership offers clients year-round support, insider island access, and a beautifully curated lifestyle guide. With a target of 100+ members by the end of 2026, it’s set to become a leading lifestyle resource for Mallorca’s high-net-worth community—without the exclusivity or pretension.
Nina & Rocky isn’t about showing off. It’s about slowing down. It’s not about ticking boxes—it’s about staying curious. And most of all, it’s about redefining what luxury means today: presence, purpose, and the kind of experiences that stay with you long after you’ve left.