Janie and Jack and HATCH are thrilled to announce the opening of their first UK store, unveilinutifully designed dual-concept space on London’s iconic King’s Road on 28th February 2026.
A much-loved name in the US, Janie and Jack is celebrated for its heirloom-quality childrenswear. Think timeless silhouettes, refined seasonal collections and impeccably crafted pieces for newborns through to age 10. Alongside it, premium maternity brand HATCH introduces London to its elevated wardrobe and beauty solutions for before, during and beyond pregnancy. Renowned for its innovative denim, luxurious core fabrics and cult-favourite Belly Oil.
To mark the opening, the brands will host a celebratory weekend of family friendly activations on 13th – 14th March, perfectly timed ahead of Mother’s Day, transforming King’s Road into a destination for families.
What Customers Can Expect In-Store:
- A thoughtfully curated, design-led retail space blending both brands under one roof
- Personalised styling support for Mentothers and little ones alike
- Signature premium fabrics and elevated everyday essentials
- HATCH’s celebrated maternity denim and beauty heroes, including the cult Belly Oil
- Timeless childrenswear designed to be cherished and passed down
Opening Weekend Highlights:
- HATCH’s iconic Cravings Bar for new and expecting mothers
- A complimentary bouquet with purchases over ?100
- A curated coffee cart serving complimentary hot beverages for adults and little ones
- The world’s first ever jellybean waterfall for little ones offering the chance to win a ?150 Janie and Jack gift card
The dual-concept store opens 28th February 2026 at The Gaumont Building, 206 King’s Road, Chelsea. Janie and Jack pieces range from £19.50 – £150 and are available at Janieandjack.com. HATCH collection pieces range from £38 – £298 and are available at Hatchcollection.com.