Golden Tours is delighted to announce the launch of a magical new experience this
Christmas: the official The Snowman™ Afternoon Tea Bus Tour. This unique experience
promises to sprinkle festive cheer across the capital, bringing Raymond Briggs’ timeless
classic to life in the heart of London.
As passengers pass the sights of London, they will indulge in a delicious afternoon tea
featuring traditional scones with jam and cream, along with an assortment of snowman-
themed treats including truffles, cupcakes, and festive drinks (including a souvenir cup to
take home). This afternoon tea with a festive twist also includes Christmas staples such as
mince pies and turkey and stuffing sandwiches. Vegetarian, vegan and gluten-free menus
are also available.
Aboard the festively decorated double-decker bus, accompanied by music from the film and
other Christmas hits, guests will experience a magical one-hour journey through central
London, taking in sites such as the London Eye, the famous Oxford Street and Regent Street
Christmas lights, and Big Ben.
The perfect Christmas present idea for all ages from children to grandparents, this winter
wonderland adventure combines a scenic London sightseeing journey with the wonder of
one of Britain’s most cherished Christmas tales – making it the perfect family outing this
festive season.
The route also takes in a stop at the Peacock Theatre (home of The Snowman stage show™),
making in the perfect pre or post show activity, as well as being a brilliant standalone event
for the festive calendar. Patrons who purchase a ticket to the afternoon bus tour are eligible
for a 20% discount to tickets for the stage show.
Mikesh Palan, Managing Director of Golden Tours, said:
“We are thrilled to bring The Snowman™ to the streets of London this Christmas. This
exclusive partnership allows us to create an unforgettable festive experience that captures
the magic of Raymond Briggs’ story while offering something truly special for families
visiting the capital during the holiday season.”
Thomas Merrington, Creative Director Penguin Ventures added:
“To tour the magical sights of London at Christmas whilst enjoying a festive “The
Snowman™ Afternoon Tea all aboard a themed bus is a wonderful opportunity for families
to step into the world of this much-loved story.”
The Snowman™ Afternoon Tea Bus Tour will operate from 22nd November 2025 to 4th
January 2026, offering a truly one-of-a-kind experience. Tickets start from £39 for adults and £34 for children for the one-hour tour.
https://www.goldentours.com/afternoon-tea-in-london/the-
snowman-afternoon-tea-bus-tour