Curated experiences, toys and apparel for young children and parents to enjoy together arriving on My Nintendo Store from February 19th
Inspired by Mario and his Mushroom Kingdom friends, the My Marioseries will make its UK debut next month, following its launch in Japan in August 2025.
My Mario is a collection of products, games and experiences that offer fun ways for young children, parents and caregivers to explore, imagine and play side-by-side with characters from the Mushroom Kingdom like Mario, Luigi, Princess Peach and Yoshi. The first products in the My Mario collection will officially launch on My Nintendo Store on February 19th. Selected My Mario products will also begin arriving at participating retail stores in the UK later in the year.
Encompassing experiences, products and apparel created to put smiles on the faces of young children and their parents, the My Mario series includes products developed in partnership with a wide range of partners such as TOMY and Simba. Every item is thoughtfully designed to be a child’s introduction to the creative fun of playing alongside Mario and friends.
The My Mario series of products that will be available in Europe from February 19th are:
- Two wooden block sets featuring Mario and well-known items from the Super Mario series: a 3-piece Mario Wood Block Set and a 30-piece Mario & Friends Wood Block Set.
- A free Hello, Mario! app1 for smart devices and Nintendo Switch that lets children, parents and caregivers intuitively and playfully interact with Mario – available on Apple App Store and Google Play on February 19th, and as a free download on Nintendo Switch (also playable on Nintendo Switch 2) via Nintendo eShop on February 19th.
- A My Mario stop-motion animation series – called “It’s Me, Mario!” – available now on the official UK YouTube channel.
- Soft toys by Simba that include fun rattles and a cuddly Mario plush.
More products will join the My Mario range in Europe in future, including:
- A collection of apparel for infants and toddlers.
- TOMY Toomies My Mario collection that will power up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.
- An interactive Hello, Mario! board book.