Carry, Connect & Move with Carifit+ in new Cool Green

Carifit+ is the world’s first athleisure baby carrier designed to make your baby feel lighter. Crafted to provide the perfect amount of support, stretch, compression and breathability where you and your little one need it most. Offering total wellbeing and support, the Carifit+ comes with a fully personalised, expert-lead in-app parenting support system.  Let the... Read more

HeyDoodle, Doodle, Colour, Wipe, Re-use

HeyDoodle, the revolutionary brand that has been captivating young minds worldwide. HeyDoodle brings a range of sustainable and educational products designed to spark creativity and engagement among children aged 2 to 7. HeyDoodle’s wipe-clean silicone mats, offer a limitless and reusable platform for doodling... Read more

Factology: Dinosaurs and other prehistoric creatures

Button Books £12.99ISBN 978-1-78708-149-9 The subject matter is of course a big favourite with kids at any time of the year and this 98 odd page book follows the tried and tested Factology route of combining intersting snippets about the lives of our Dino... Read more

ALDI REVEALS RESEARCH TO HELP NEW PARENTS SAVE MONEY

New research from Aldi’s award-winning baby and toddler brand, Mamia[1], has revealed that many items new parents are told are ‘essential baby purchases’ are rarely used, with the only items that actually earn the title of ‘essential’ being nappies and wipes. From a list... Read more