Cow’s milk like never before
Increasing your protein intake just got easier with SuperNutrio, a brand-new 100% cow’s milk, which has just hit the shelves of major UK supermarkets. Packed with double the protein and 80% more calcium than regular cow’s milk but with nothing added, it’s the cream of the crop for health-conscious families and fitness enthusiasts alike!
With an even richer, creamier taste than you would expect from regular cow’s milk, SuperNutrio offers a whole host of nutritional benefits, without compromising on flavour. Perfect for everything from morning cereal to smoothies, or a refreshing glass on its own, this milk is designed to support a healthier lifestyle, whatever your stage of life.
Made by simply passing two whole litres of everyday cow’s milk through smart filters, SuperNutrio concentrates the protein and calcium into one litre with up to double the nutrients. No additives or artificial flavourings, just milk, offering a simple yet effective solution to your protein and calcium needs.
When compared with a typical protein shake, a 250ml serving of SuperNutrio contains 17.5g of high-quality protein – comparable to popular ready to drink protein shakes on the market, without the additives and with a much more natural and creamy taste!
The launch comes as data* shows that 44% of fitness enthusiasts say they actively look for high-protein products. Meanwhile 46% of parents to young children say they want natural products, and 35% of older women are interested in nutritional value of products.
Bill Randles, Managing Director at SuperNutrio comments: “In recent years, there’s been a huge increase in demand for high-protein products as consumers of all ages become more aware of the benefits of increasing their high-quality protein intake. Unfortunately, these products often contain artificial flavourings, additives and preservatives and really don’t taste that great. SuperNutrio is a game-changer as it’s 100% cow’s milk, it has no added ingredients, and it also tastes better than any other milk. So simply switching your standard milk for SuperNutrio, whether on your morning cereal, in your hot drinks or as a replacement for your protein shake is quite simply the easiest way to boost your daily intake of high-quality protein. This makes it the ideal dairy product for fitness enthusiasts who want to increase their protein intake in a healthy manner, or for parents who are looking to support their child’s growth and development – with 42% of children and 37% of adults said they felt fuller after drinking SuperNutrio in comparison to standard whole milk, and 26% of children also saying it aided their concentration.
“While we’ve seen an increased understanding of the importance of protein in your diet, there are still myths to be debunked. For example, 86% of people thought protein was important to fight tooth decay, and 39% didn’t think protein was important for coping with menopause symptoms. With this in mind, SuperNutrio is designed to allow people to easily make better and more informed choices when it comes to nutrition.”
The new high protein milk has eye catching black and white packaging to stand out on the shelf, with a nod to the black and white dairy cow, and the black colour now associated with protein specific products. The typical colour cues of red, green, and blue milk types are used in the lettering to help customers navigate to their preferred choice.
Stockists will include Sainsbury’s and Tesco from this month.
SuperNutrio is available is Whole, Semi-skimmed and Skimmed variants and is £2.49 RRP for a one litre carton.
To find out more about SuperNutrio, visit www.supernutrio.co.uk