
- Heinz and Peppa Pig launch banana-flavoured Biscotti, embossed with 70 different playful images and words to spark endless picture stories – feeding the imaginations of babies and toddlers
- Supporting literacy: New research from Heinz sheds light on parents’ views around early literacy and the importance of fostering a child’s imagination, revealing that more than three quarters of parents want new ways to support their child’s literacy
- Biscotti = bonding: Most parents say reading and making up stories is one of their favourite ways of bonding with their child
Two icons – Heinz and Peppa Pig – have teamed up to make the first ever snack designed to support early literacy and feed the imagination of babies and toddlers – quite literally.
The Heinz Family x Grow with Peppa Pig Banana Biscotti are embossed with characters, objects, scenes and names from the children’s TV favourite including Peppa, Mummy and Daddy Pig, and George. They even feature muddy puddles.
They are set to be a huge hit with tiny fans of Peppa and her pals, as little ones – with the help of their grown-ups – can use the biscotti to create countless unique picture stories with the Peppa-inspired words and pictures. From characters enjoying a seesaw and having a party, to stargazing and lying among flowers, the images on the biscotti invite young minds to imagine a wide range of stories.
The launch comes as new research from Heinz reveals that:
- 62% of parents* today are looking for inspiration when it comes to storytelling
- 76% want new ways to support their child’s literacy
- 81% say that fostering their child’s imagination is important to them
- And 71% agree that reading and making up stories is one of their favourite ways of bonding with their child
Almudena Rein, Head of Baby at Heinz, said:
“Snack time is now story time, thanks to this simple twist on one of our most popular products. Peppa fans of all ages can now create endless stories with just a single box of our delicious new Biscotti. It’s such a fun way for parents and little ones to connect and create an adventure together, whilst boosting their love of literacy in the process – things our research has found are hugely important to parents.
And the best bit? You get to eat them afterwards!”
Early language and literacy expert Emma Spiers added,
“Telling stories together is essential for early language development, and these Heinz and Peppa Pig Biscotti couldn’t be an easier way to get started! The appealing pictures and words embossed on each one provide busy parents and children with a simple and effective starting point for making up stories when it’s hard to know where to begin.
“Language development is critical to making sense of the world, and the more words children know, the better they’ll be able to express their thoughts, feelings and ideas. Creating simple, imaginative story adventures with these biscotti provides young children with plenty of opportunities to learn by listening and joining in, and building simple spoken sentences by putting words together. This is also a fun and relaxed way to practise talking and thinking through ideas – anytime, and anywhere.
“Research tells us that the more words and stories children know, the more success they’ll have with all kinds of learning long-term – and this doesn’t happen only through books. These biscotti are the perfect multi-sensory solution for bonding over a love of stories beyond books and screens. Great for parents and children to enjoy together, with lots of learning thrown in, too!”
Senior Vice President of Global Licensing, Marianne James, Hasbro, said:
“For 20 years, Peppa Pig has been the first best friend of children around the world, nurturing confidence and imagination in preschoolers as they explore the world around them. By blending fun with a great snack, this creative collaboration is a great way to foster early literacy and a love for imaginative play in Peppa’s littlest fans.”
The Heinz Family x Grow with Peppa Pig Banana Biscotti are available now from HeinztoHome.co.uk, ASDA from 3rd October and Tesco from 30th October for an RRP £4.50. The boxes contain 8 individual packs, with 70 biscotti designs to be found!