National Baby Week: Spotlighting the importance of the first 1001 days

National Baby Week (14-20 November) promotes the best start in life for children and spotlights the importance of the first 1001 days, which includes protecting babies’ skin.

It may not come as a surprise that babies’ skin is more delicate than adult skin [1]. But, what some might not realise is that key developmental milestones in the first 1001 days, such as weaning [2] and teething [3], can cause upset tummies and lead to runny poo, which can impact skin in the nappy area.

The Pampers Premium Protection range is Pampers No.1 to help keep skin protected, which has a DermaComfort layer that instantly pulls away wetness from the babies’ skin, and comes with up to with 100% leakage protection.