New children’s publisher Townhouse Publishing Ltd launches Christmas title – Santa’s Christmas Countdown – that represents Santa as black for the first time in trade publishing.

New children’s book publishers, Townhouse Publishing Ltd, published Santa’s Christmas Countdown, illustrated by renowned children’s artist Sebastien Braun. Santa is rarely represented as black in a children’s book; very few can be found, and they are mostly self-published. In fact, no trade publishing house has featured Santa as a person of colour, until now!

Louise Quinn, Publishing Director at Townhouse Publishing Ltd comments: “Santa has never been represented in trade children’s books by anyone other than a white man.We believe that positive black representation matters, even in fictional characters.

The company’s mission is to create beautifully illustrated contemporary stories that include positive black representation and diversity. Santa’s Christmas Countdown is a charming, witty, rhyming story with large touch and feels (if you wanted to know what Santa’s underpants look like, now is your chance). Christmas is for everyone and so every child should be able to identify with ‘their’ Santa.

Amazon.co.uk ISBN: 978-1-915356-02-4 priced at £10.99For more information please contact Francesca Eden, Publicist: F.Eden@townhouse-books.com 07870271108 – ends- EDITOR’S NOTES: Townhouse Publishing Ltd was set up in 2021 in Dublin, Ireland with a sub branch located at De La Bere House, Bayshill Road, Cheltenham, GL50 3AW, UK. The company launched at the end of March 2022 at Bologna Children’s bookfair with 30 titles of varying formats aimed at children aged 0-9 years. Santa’s Christmas Countdown is their first title to publish in the UK: www.townhouse-books.com