Tenderflame – Igniting Sustainable Heating in the UK

Tenderflame, the pioneering Norwegian brand renowned for its eco-conscious heating solutions, is excited to announce its official launch in the United Kingdom. Partnering exclusively with Kettler, a leader in outdoor furniture and accessories, Tenderflame is set to revolutionise outdoor living with its clean-burning, stylish heating options.

Tenderflame has significantly impacted the market with innovative products that have garnered widespread recognition. The brand is celebrated for its commitment to sustainability and exceptional Scandinavian design. It offers clean-burning fires and candles, redefining safe and eco-friendly ambiance, setting a new standard in the market.

Central to Tenderflame’s innovation is its patented steel wick, which utilises a capillary action to heat the fuel to 140 degrees, enabling it to ascend and sustain a flame. Remarkably, the wick itself never succumbs to burning, removing the need for maintenance and offering a lifetime guarantee. Importantly, the wick and fuel operate in harmony; neither can burn without the other. This synergistic relationship ensures a complete combustion process, leaving no trace of odours, soot, or any other pollutants in the air.

Tenderflame proudly distances itself from conventional bioethanol and biofuel products. Instead, it introduces Tenderfuel, meticulously engineered to work with the Tenderflame wick. Tenderfuel can be safely poured directly into the candle, guaranteeing a safe, clean-burning experience. With Tenderflame products, enhancing your outdoor living space no longer comes at the expense of the environment.

What Sets Tenderflame Apart:

  1. GREEN: Tenderflame’s patented fuel is derived from renewable sources and produces no harmful emissions, ensuring an eco-conscious heating experience.
  2. SAFE: Prioritising safety, Tenderflame’s products feature controlled flames that remain securely within designated areas, providing peace of mind to users.
  3. COSY: While primarily designed for ambiance, TenderFlame’s products also provide a source of heat, contributing to a cosy, inviting atmosphere

Kettler, known for its top-quality outdoor products, was chosen as the exclusive distributor for Tenderflame in the UK. This partnership reflects shared values, a commitment to sustainability, and a shared passion for enhancing the lifestyle experience.

Ola Bergner, Director of Tenderflame, enthusiastically shared: “Tenderflame has earned its distinction as the fastest-growing brand in the ‘ambient flames’ category throughout Nordic countries, thanks to our unwavering commitment to innovation and excellence. We’re not just about creating beautiful flames; we’re revolutionising how people experience warmth and ambiance. Our innovative, eco-friendly products are at the forefront of a sustainable heating revolution, redefining the very essence of comfort and style in contemporary living spaces. Kettler’s dedication to delivering top-quality products aligns perfectly with our brand vision, making this partnership an exciting step forward towards a greener, more stylish, and eco-conscious future.”

The UK’s growing appreciation for sustainable living makes it an ideal market for Tenderflame’s exceptional heating solutions. Paul Bevington, Managing Director of Kettler, expressed his eagerness to partner with Tenderflame, highlighting the compelling reasons behind this strategic collaboration. He stated: “Our decision to join forces with Tenderflame stems from our deep admiration for their pioneering spirit and commitment to environmental sustainability. Tenderflame has truly redefined the concept of warmth and ambience. Their innovative approach resonates with our brand’s core values, emphasising quality and innovation. We believe that this partnership is a perfect match, allowing us to offer our customers a distinctive range of products that not only elevate their lifestyle but also contribute to a more sustainable future.

We are excited to embark on this journey together, as we believe that Tenderflame is a true game-changer. Their innovative solutions have the potential to transform how we view and experience interior and exterior heating, and we couldn’t be more thrilled to be a part of this remarkable journey towards a more stylish, and enlightened future.”

The collection includes a variety of sizes and styles to suit different home and garden aesthetics, making it easy for customers to find the perfect product – from candle to tabletop fires and fireplaces. With a focus on safety, efficiency, and style, Tenderflame invites customers to experience the warmth and ambiance of a real flame while minimising their carbon footprint.

Tenderflame products will be available for purchase online and through various stockists.

Experience the warmth and elegance of Tenderflame’s innovative outdoor heating solutions by visiting www.tenderflame.co.uk