The rise of SWIFTIE Dads: FREE Headphones for dads attending Eras Tour

With Swift-fever hitting Liverpool this Father’s Day weekend, Currys – the UK’s largest tech retailer – is offering the 100 swiftest Dads who are heading to the US pop star’s Anfield gig this week a chance to bag themselves a free pair of JBL noise cancelling headphones*.

Since her tour kicked off, videos have been circulating online celebrating the fathers, boyfriends and partners who have supported their kids or significant others by joining them at the pop star’s Eras Tour concerts. To recognise this, Dads who present a valid Taylor Swift concert ticket to staff at the Currys Aintree store in Liverpool, will bag themselves some free JBL Tune 760NC Wireless Bluetooth Noise-Cancelling Headphones*.

“Taylor Swift’s tour in Liverpool, and all over the UK, will be a musical moment like no other,” said Steve Nisbet, Currys Aintree Store Manager. “But we know she isn’t for everyone. After realising her gigs fell on the Father’s Day weekend, we wanted to give something back to Dads doing their fatherly duty – whether they’re taking their kids or playing taxi driver.

“With some new headphones, Dads can either brush up on Tay Tay’s lyrics ahead of the big night or enjoy an entirely different auditory experience – be it some classic dad rock, or a cheeky bit of Euros 2024 commentary. Either way, we know they’ll be pleasantly surprised by the noise cancelling features in the JBL Tune 760NCs.”

Currys stocks a vast range of headphones at all its stores and online. The JBL Tune 760NC Wireless Bluetooth Noise-Cancelling Headphones are one of the retailer’s best sellers, offering an unbeatable ability to block out any unwanted noise – even 61,000 singing along to Shake It Off.

To be in with a chance of bagging them, Dads need to present a valid Taylor Swift concert ticket to staff at Currys Aintree store in Liverpool. Currys have 100 pairs to give away on a first come first serve basis – so Dads, be swift*.