Every October, something brings Italy and the United Kingdom together: both countries turn pink. In Italy Occtober is the month of Nastro Rosa, the breast cancer awareness campaign promoted by LILT; in the UK, Breast Cancer Awareness Month makes October a time to raise awareness of breast cancer prevention. Two countries, two traditions, one shared message: taking a moment to pause, listening to oneself and taking care of one’s health can make a difference and save lives.
With this spirit, Bosco del Merlo created Life in Rosé, a project launched in 2018 to celebrate and support women’s wellbeing in all its forms. Wine thus becomes a universal language that speaks of empowerment, mindful living and social impact. Since its launch, Life in Rosé has supported the Nastro Rosacampaign by LILT (Lega Italiana per la Lotta contro i Tumori), a voluntary organisation committed every day to the fight against cancer. This commitment is complemented by the Life in Rosé Manifesto, a six-point statement of intent created to support women, turning Bosco del Merlo’s values into tangible commitments. To date, through Life in Rosé, Bosco del Merlo has donated Euro 43,700 in support of prevention, a figure that is set to grow year after year, bottle after bottle.
Whether known as Nastro Rosa or Breast Cancer Awareness Month, October speaks the same language in Italy and the United Kingdom, bringing millions of women, families and communities together and reminding us that prevention begins with a simple everyday act of paying attention to our own health.
That is why, today, Life in Rosé raises a glass to women, to awareness and to the importance of listening to oneselves and taking care of one’s wellbeing. And there are two protagonists behind this toast: Bosco del Merlo’s Prosecco Rosé DOC and Pinot Grigio Rosé DOC delle Venezie, the wines that embody the project. The first is a Prosecco Rosé with a fine perlage and floral and fruity aromas, perfect for an aperitif. The second is a copper-hued Pinot Grigio Rosé, with notes of Williams pear and wild strawberries. Dry and savoury on the palate, it is an ideal match for fish.
A portion of the proceeds from sales of both wines is donated every year in support of the Nastro Rosa campaign. Because prevention is, first and foremost, an act of love: towards ourselves, towards those around us and towards the future.
Ufficio Stampa Gheusis
